History of the Company

2001.

As often happens, a young and hard-working married couple started with a small family company in less than 15 m², not knowing that with their vision and diligence they had begun to change the history of healthy sleep products. 

2002.

Ever-larger market demands called for development, so new collaborators were employed and new teams formed – with the company Pavletić by now a synonym for professionalism and reliability in business.

2003.

Besides the healthy sleep program, the company initiated cooperation with an ever larger selection of high-quality suppliers, thus starting cooperation with the producers of a massage program and introducing a new trend: massage appliances become an important product in the improvement of human health.

Also, new types of bedding and mattresses were introduced, and slowly this small family company grew into the leading company for healthy sleep products and massage programs.

In this year the company achieved cooperation with the well-known Croatian women's magazine Tena, in which buyers could win valuable prizes of the Pavletić company as the sponsor of this valuable prize game.

Also, due to the large number of inquiries from that field, the company extended its operations to Slavonia.

This year was important for the inhabitants of the Rijeka region, where the company opened its first sales showroom.

2004.

The quality of service, broad assortment and good partnership relationship to customers and suppliers was recognized by the well-known Spanish company Eurokeyton, the producer of the leading European massage chairs Keyton, which, out of hundreds of contenders, chose the Pavletić company as its exclusive representative.

Wishing to immediately justify the confidence of this European giant, the Pavletić company organized an exclusive get-together in the Sheraton hotel, which was visited by many famous people and reported by the majority of TV houses, newspapers and TV magazines.

The same year, the company signed a cooperation contract with the famous entertainer Ivana Banfić, who was the first buyer of a Keyton chair in Croatia. The first live photo session was organized with this well-known entertainer at the Ambienta fair, where Ivana posed in roles of historical celebrities.

This year the Pavletić company was the proud sponsor of CROMA, the Croatian Managers' Association, where at the award of prizes to best managers it gave as presents two massage chairs.

2005.

After Rijeka a new showroom was opened in Zagreb, in the Solidum trade center, which soon relocated to Kaptol center where it is situated today. The company continued with fairs throughout "Our Beautiful Homeland", where many visitors had the opportunity to become familiar with the world's leading massage chairs.

Keyton massage chairs, already known to a wide public in Croatia, also gained recognition from the well-known TV companies. Thus KEYTON massage chairs were part of the interior of Croatia's most famous reality show – "BIG BROTHER".
hortly after that KEYTON chairs became part of the interior of the most viewed and most famous Croatian sitcoms, "Bitange and Princeze". Concurrently with that, the KEYTON chair was part of Ivana Banfić's commercial video.

By now this already large family business with about 40 employees had extended also to Dalmatia, where the company started doing business.

2006.

The company continued its expansion, having now 40 employees. It had already become a reliable leader in the area of presentation sale of healthy sleep products and massage programs.

Also, the cooperation with TV companies continued. The participants of the last Big Brother show were so enthusiastic about the chairs that the company satisfied their request and offered the opportunity of unique massage to the participants in the 3rd season of the Big Brother Show.

The Pavletić Company also continued cooperation with the Interfilm company, so in this season Mila, Tarik and other participants of this well-known sitcom enjoyed Keyton massage chairs as well.
The Keyton chair was also a part of the well-known "Zuhra show", in which a chair was part of one entire show.

This year remained marked by the FASHION WEEK where the Pavletić company was sponsor, so many famous people had the opportunity to enjoy the unique relax corner and to be massaged on Keyton massage chairs.

2007.

The Pavletić company began large-scope cooperation with the company Tomac i Partneri, with which it concluded a franchise agreement. By this stage the Pavletić company was operating, together with sub-contractors, with 60 employees.

Operations began in the only hitherto "unconquered" region, the area of the Town of Dubrovnik, so that the company was operating with as many as 15 sales teams entrusted with the task of informing abut healthy sleep and the improvement of quality of life in general.
The company, which until now had constantly been in search for novelties on the world market, introduced magnetic pads into its program.

The company started with 2 large prize games of a total value of HALF A MILLION HRK, the main price being a Toyota RAV4 and a VOLVO C30. The winner of that valuable RAV 4 car was a retiree, who by coincidence got the news about the prize from us – on her birthday!

2008.

Today the Pavletić company works for its customers. So, for its partners – 800 presidents and secretaries of retirees' associations, unions of retirees' associations and other associations - the company organized a get-together in the restaurant Princess in Jastrebarsko.

Besides the party of Trio Gušti, hosted by Mila Elegović, a party to remember was held, at which even a Miss Retiree was elected! All of that was carried by the Nova TV News and various other media.

The Pavletić company received the exceptionally valuable acknowledgment of the Central Croatian Retirees' Association for the years of cooperation and mutual assistance.
With the company's wish to become the first on the market with novelties, it introduced in its assortment unique products on the Croatian market – mattresses with aloe vera, vests with magnets and vitamin C.

In order to confirm the quality of its work, the company applied for the introduction of the ISO 9001 certificate, the implementation of which has just been in process.
Cooperation began with one of the leading health magazines – Healthy Life – of NLC Group – representing in each number one group of products from the Pavletić company range.